Expect the Unexpected

Michelle Strauss
Marketing in the Age of Digital
3 min readSep 24, 2020

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Image location: Wallpaperstock.com

According to Sally Hogshead’s Fascinate Test, my primary and secondary advantages are mystique and passion, respectively. Which labels me as the “Subtle Touch” archetype.

Yup.

Folks who possess mystique qualities are deemed independent, logical, and observant.

Yup.

And those who exhibit passion are expressive, intuitive, and engaging.

Eeee-yup.

The Fascinate Test hit the nail on the head with my social style, and after sharing the aforementioned test results with my nearest and dearest friends as well as former co-workers, I can confirm they wholeheartedly concur. I am ALL of those things. Which makes sense since I identify as a true-blue ambivert who doesn’t mince words, knows how to read a room, cuts to the chase, and is a “yes, and…” professional.

I take pride in being the go-to person anytime a friend or colleague has an issue.

I would like to compliment Sally Hogshead for creating a test that is incredibly user friendly, easy, breezy, and straight to the point with 28 questions. I think the Fascinate Test is a game changing tool for marketing-based communication and offers a different vantage point on how we’re perceived by our family, peers, and co-workers. The marketing industry is incredibly vast and it’s important to have a thorough understanding of WHO is representing a company’s brand. Whether it’s a large multi-million dollar enterprise or a small local business.

How can an employee/marketer add value to a company? How can employers assign employees to the right role based on their perceived value?

For someone like me who is deemed a “Subtle Touch,” the best placement for me may not necessarily be in sales. Sales in the sense of working in customer service and trying to close deals. My patience tends to wear thin when dealing with the public, hence, you’ll find me behind the scenes.

You’ll find me “in my own little corner, in my own little chair,” in the data, slicing and dicing information to better serve marketing creatives on the team. I work best in roles that are cut and dry and am comfortable telling a story with numbers. Some folks may view this as “the job no one else wants to do,” but that is what makes me unique. As Sally Hogshead said about mystique personalities, “they are often the least understood.”

Based on my co-workers’ experience with me, I am known to attend meetings and listen to everyone spitball their ideas while I process, percolate, and come through with a brain-blast, out-of-the-box idea at the 11th hour. Sometimes it’s a no-go and sometimes it pivots the meeting in an entirely different direction, therefore, starting from the drawing boards.

People can expect the unexpected when I am in the room. It’s a redeeming yet notorious quality.

And what can I say: I am the black sheep in most settings and am known to march to the beat of my own drum. Perhaps this is why prestige is my dormant advantage?

BRB, gotta go march.

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Michelle Strauss
Marketing in the Age of Digital

Aquarius | World Traveler | New York Native |First time blogger